Although Coca-Cola brand soda (with a total value of 71.861 billion U.S. dollars) was still in position 1, there are three brands of technologies the shadows, the International Business Machines or IBM abbreviated (69.905 billion dollars), Microsoft (59.087 billion dollars), and Google (55.317 billion dollars). Rank 1 to 4 are unchanged from the year 2010.
Likewise with the position 5, 6 and 7, which is still occupied by General Electric or GE (42.808 billion dollars), McDonald (35.217 billion dollars) and the processor manufacturer Intel (35.217 billion dollars).
Changes occur in position 8. Apple's brand in 2010 and was in position 17, has shot up nine rank positions 8. Apple's current total estimated value of 33,492 billion dollars, up 58% from a year ago.
Apple succeeded in kicked Nokia, which fell six places to 14th and lost 15% of the value to 25.070 billion dollars.
With this, Apple managed to overtake the Disney brand and Hewlett-Packard (HP) located at positions 9 and 10. Each has a total value of 29.018 billion dollars and 28.479 billion dollars.
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